Darryl.net

As a product manager, you are often the gateway between expectation and reality. The powers that be who circle above hear great things and expect the world. Your team knows what is and is not possible, and often, what is best for the user. But the two groups do not talk to each other – except through you.

Since you spend most of your time with the team making sure you ship, they might find it a bit strange if you start emailing them every day with the team’s latest status. So don’t. Now, the powers that be circling above might also find it a bit strange, but… once you realize that you are at the top of their mind and that they know exactly where the product is and what you need to be successful, you’ll be spamming them on a regular basis.

Ok, so maybe not every day, but at least once a week. Use some majordomo program or an Outlook group. Just get them the goods, be honest, SHOUT when good things happen… and savor the well-deserved attention.