Darryl.net

I was driving to work this morning and talking on the phone. A pretty regular occurrence. Another pretty regular occurrence for me: Cingular’s network dropping my call. In my opinion, Sprint dropped my call far less than Cingular. So how can Cingular’s tag line be “fewest dropped calls”?

As a product person, I’d be pretty upset with marketing for choosing this stance. How can I reasonably assure that we can have the fewest dropped calls? How can we measure it? The connection depends on the phone, the environment, the age of the equipment, the weather… The minute you can’t live up to it - is the minute that ad campaign starts to backfire (and people like me and this guy start posting on their blogs).