Archive for August, 2010
Warning Labels on your Product
There are many ways to warn customers about issues with your product. “Known Bugs” for software, age recommendations for kids toys, or “uncommon side effects” for drugs. All are designed to minimized concern for the unaffected majority, while providing key information for the affected minority. This warning: “SEE NEW WARNINGS” – seems to miss this subtlety. If you want to inspire 0 confidence in your product, use this warning.
